Lingerie geniuses The Lake and Stars have released a Spring 2011 campaign that blew my mind. I am finally starting to see the shift in the fashion industry that I have so longed for. I truly feel that where I am going with my work is completely in alignment with the direction I am now seeing. Blending a sense of playfulness with spirituality, The Lake and Stars have created a campaign that is both aesthetically appealing as well as intellectually intriguing. I can't wait to see what they come up with next.
"For Spring 2011, designers Nikki Dekker and Maayan Zilberman took last season’s idea of “fetish” and explored it as a means of “ritual”. Inspired by the ‘80s New Age approach to spirituality and well-being, and today’s resurgence of communal living and cult practices, the team created their own “family” environment to stage various rituals. Playing with the notion that lingerie can be a key player in the ritual of romance, the new slideshow album, photographed by Tom Hines, offers tongue-in cheek advice on how to stay grounded and how not to take it all too seriously."